Are you struggling to get results from your blog? I hear from business owners every day. They wonder why they’re even blogging and what they’re supposed to get from it. So, let’s clear that up first, before I share my blogging tips for beginners.
Why Blog?
Your blog can:
- Drive traffic and sales through reposts and organic traffic.
- Establish you as an authority in your niche.
- Build relationships and help you connect with your audience.
- Do so much for your business. Here is another post I wrote that might interest you => Is Blogging Dead or Your Secret Weapon?
5 Blogging Tips for Beginners
- Have a Clear Goal – Know what you want to achieve from your blog post. For example, are you driving traffic to your opt-in offer? Are you building credibility? Each post needs to have a goal that fits into your overall content marketing goals.
- Include a Call to Action – You don’t have to include a “Buy” button in each post. In fact, you shouldn’t. However, you do want to inspire the reader to take action. Maybe you want them to read a related post, so tell them about that post and link to it. Maybe you want them to share the post on social media. So ask them to and give them the social share buttons to make it easy to follow through. In the final paragraph of this post, you will see my Call to Action!
- Strive to Blog Consistently – Create a blog content plan that supports your ability to blog consistently. This may be once a week, or it may be once a day; you decide what you can accomplish and then stick to it. Consistency creates results (and it gives you something to measure).
- Establish Your Voice – You have a unique voice, brand, and message. Embrace that in your blog posts. Remember that your blog posts are an opportunity to connect with your audience. By leveraging your unique voice and message, you’ll build a better rapport with your readers and guess what…? We buy from people we like and trust. Leverage that.
- Vary Your Content – Sitting down at the computer every day to write a 700-word blog post can be tedious and a real creativity killer. Vary your content. Try video posts, try short posts, try long posts. See what works for your readers and what they respond to.
Here is an extra bonus tip – delegate and leverage your assets. Keep in mind that you don’t have to be the sole content creator for your blog. You can use guest bloggers, ghostwriters, PLR content and curated content to add value to your blog.
It all starts with a clear direction and plan. If you’re unclear visit http://DecisiveBusinessPlanner.com. This planner will help you create a marketing plan that will not only drive prospects into your business but also help others to see you as an expert in your industry.
