How To Use Twitter to Test Your Headlines
Finding exactly the right words is the key to getting people to open your e-mails, click on your links, and to share them. One of the best ways to get people to open more of your communications over time is to keep testing and improving your headlines. You know me,...
Content Marketing Creates 3x’s More Leads Than Traditional Marketing
According to Demand Metric “Content marketing creates 3x’s more leads than traditional marketing and cost 62% less.” If you think about it, it makes perfect sense. Content marketing can be very focused, whereas traditional marketing is more like throwing darts....
What is Relationship Marketing?
What brands do you love that are nailing relationship marketing? Maybe we need to start by looking at “What is relationship marketing.” I’ll tell you what it is not. It is not meeting me on Facebook and immediately asking me to buy something from you!!!!! How do you...
Three Rookie Online Event Mistakes You Will Probably Make
Hosting an online event? Good for you! You’re in for an incredible experience. Not only that, but you’ll grow your list, make some money, show off your expertise, and even make some important connections with other coaches in your niche. But you can’t do any of that...
What is Content Marketing?
When you think about content marketing, what is the first thing you think of? Blogging? Writing articles? What about visual content? I read a great article on HubSpot that expanded on the conversation about what content marketing really is. It had great statistics,...
You Need to Know How Online Events Show Off Your Valuable Expertise
You are trying everything to get people to know who you are. You have an expertise, but it seems like no one is paying attention. Online events are the perfect way to showcase your expertise…even if you think you don’t have any. Seriously, everyone is an expert in...
3 Social Media Mistakes That Cost You
Are you trying to find your clients on social media? When my clients start to build their social media strategy one of the first things we talk about are the basics. We are going to talk about what I consider to be the three most important steps in setting up your...
Customer Experience, The Wow Factor
Tony Hsieh said “I’d rather spend money on things that improve the customer experience, than on marketing.” That’s quite a statement. What is the experience that you want your customers to have? Are you WOWing them? In today’s video, I am going to take you with me on...
3 Social Media Mistakes That Cost You Money
Are you making these 3 social media mistakes that could be costing you big money? Here's a quick check up to make sure that you are making the most of your social media investment.
How to Make Money With a Free Event
Since starting Decisive Minds, I have hosted or participated in over 350 free events. A free event can take many forms; webinars, virtual summits, radio shows, live streams, podcasts, Facebook Lives and much more. Let’s look at some of my ninja moves because I have...
