By Michele Scism
The Results Lady
Have you been thinking that a membership site will not work for your business? Well my friends from Buzz Booster, Shahar and Nash Boyayan, are here to tell you that every business can have a membership site. Even a company that sells puzzles or a veterinarian.
They also give you plenty of ideas how to use continuity programs or membership sites in your coaching business. It was very interesting when they started to talk about the “pain of disconnect” which means that if your continuity offers some sort of service or product that they are using and if they stop paying they will loose those services. For example, your autoresponder service is a continuity program – you pay each month – and of course your list is there – if you cancel the service you loose your list. That would be the “pain of disconnect”. How could you implement that in your business?
Thanks Michele! You rock!
ooooh LOVE that!
I really love all the ideas I read here and other blogs about membership sites and info products etc etc etc but my primary business is as a sales director for Mary Kay cosmetics. By the time I’ve dealt with my kids, sold some MK product, and talked to some unit members (and perhaps done some marketing), it’s a full day. So though I’d love to clone myself and have some sort of membership site where I do some awesome info products and downloads and such, I really can’t commit to that while my kids are still so young. So help me brainstorm, folks…. how can I use the “pain of disconnect” in my Mary Kay business? My customers don’t seem to want an autoship program– I’ve asked. I have very loyal customers who come back frequently, but sometimes it’s once a month and sometimes it’s once every 3 months. I’m thinking some sort of points program…. gold, silver, bronze, where they purchase a certain number of points a month and then USE the points whenever they want to trade for product…. and they get discounts and free gifts for being in the points club….. am I on the right track here? Can anyone help me brainstorm cute names for this, or help flesh out the idea? I’ve been in this business ten years and never thought of this idea before reading here about the “pain of disconnect”. Something just clicked for me. Thanks so much Michele!
Yea Heather – I love it when things just click. I think you are on to something. Be sure to keep us informed and I am going to be thinking about that name thing for you.
Thank you for posting that video! I definitely have it in my mind that I’m going to offer a few different membership programs. I’m not sure which membership formats I’ll be using though. I’m guessing I’ll probably pay for some type of training and accountability to get me going in the right direction.
Jeff – you definitely should be using membership sites with your programs. They would work perfectly for you and build that long term steady income.