By Michele Scism
The Results Lady
Today I read this fabulous article written by Sandra Martini who is a Marketing & Productivity Expert and I wanted to share Sandra's wisdom with you.
There are hundreds of ways to market your ezine. Some are good, some are expensive and many are both.
We've all heard of:
- article marketing (effective if done right)
- ezine advertising (can work)
- Google Adwords (can be expensive) purchasing lists (I don't recommend)
- hosting teleseminars (very effective if marketed well)
But have you considered any of the following:
1. Networking Meetings/Conferences.
In addition to bringing business cards designed to grow your list (meaning they include a call to action to get prospects to your website), have you thought about creating a large 4.25 by 5.5 inch advertisement for your ezine?
These will stand out in a pile of standard-sized business cards and people are drawn to reading them. If you're allowed to bring handouts or marketing materials, print out one of your best ezines and let prospects take that (include a neon sticker telling them how to sign up!).
2. Co-registration.
In addition to encouraging people to sign up for your ezine on YOUR website, partner with others who offer complementary, not competing, services and each of you list the other's ezine on your “thank you” page.
The prospect has already signed up for your ezine and now has the option of signing up for others which you recommend — just be sure the ezine contains valuable information and is not all promotion before you recommend!
3. Direct Mail.
It's not f.r.e.e., but done right, direct mail is an effective strategy for building your online list. Send a postcard describing your ezine to your target audience and watch your subscriptions increase!
4. Association Mailings.
Associations are always looking for new material to give their members. Offer to write an article for their membership (or repurpose one of your own) which includes a call to action to bring them to your website or ezine sign-up page.
I recently saw a commercial on Fox TV in which Fox, rather than state “Think outside the box”, stated “There is no box”. How can you apply this thinking to your marketing?
Your Coaching Challenge
While today's article is titled “Unconventional Ways to Market Your Ezine”, it could really be called “Unconventional Ways to Market Your BLANK”.
I challenge you to market your ezine (or business) in AT LEAST one new and different way this week.
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Thanks Sandra for this fabulous article.
This article, copyright Sandra P. Martini, Marketing and Productivity Expert. All rights reserved. Sandra P. Martini, Marketing and Productivity Expert™, is creator of the “9 Simple Steps to Creating an Automatic Business” system. To learn more about this step-by-step program for small business success, and to receive her FREE “5 Simple Steps to Putting Your Marketing on Autopilot” e-course/audio mini-series and how-to articles and teleseminars, please visit www.SandraMartini.com.
Hey Michelle,
I loved this article written by Sandra – these are some great ideas that anyone in any industry can use – for me, I’m going to share the link to this article and your blog with one of my mastermind groups and will also be sending it to my VA, cause we’re starting to work on creating a better newsletter – and of course getting more traffic. I’ll also be checking out Sandra’s blog! (And great video too, by the way!)
Warmly,
Cheryl
I love Sandy! She always seems to have a FRESH promotional tactic or two up her sleeve. We online marketers tend to discount offline strategies sometimes and we really shouldn’t. Thanks, Michele, for sharing this with your readership.
Great stuff!
Melanie
Hi Melanie – How have you been? Sandy is so awesome. I love to listen to her speak because like this article she always has such valuable info to share. See you in the blog challenge! Thanks, Michele
And don’t forget that Sandy wants you to give Nancy Marmolejo a hug from her — Me, too!! Hope you’re enjoying Huntington Beach. I wish I could be there! Please say hello and give a big hug to Lisbeth from me, too, okay?
Have fun!
Melanie