Getting people to sign up for your email list is only half the battle.  Once they’re signed up, you want to be sure to keep your subscribers interested and engaged. One way to do this is to ensure you’re staying relevant!

Here are 3 tips to help you stay relevant to your subscribers:

1. Make sure your subscribers know what they’re getting.

When someone initially subscribes to your list, be sure that you tell them exactly what to expect. This helps to set their expectations. You also have to stick to what your description says (or change the description to match what you’re doing now).  If your newsletter is not supposed to contain product promotions or endorsements, don’t include them. Be very clear what your subscribers will be getting to avoid confusion. Use paragraph descriptions and bullet points to provide clarity. Educate your subscribers on what they can expect to get from you by joining your list. You can also point out that white-listing your email address will ensure they get every email you send!

2. Be careful when segmenting your content.

There’s nothing worse than getting a promotion for a product you’ve already purchased. Be sure that you segment your lists to target the right groups. If you’re promoting a coaching program, you don’t want to include subscribers who are already enrolled in that program!  Be sure to segment by product at the very least so you don’t include people who have already bought it!  You can get much more detailed with your segments too so that you’re targeting the groups most likely to be interested in what you’re sending. Think about whether a profession, location, or business type might benefit most from the specific mailing and use that to segment your audience.

3. Be Super Clear – NO SPAM

Before you recommend anything to your subscribers, be sure to check it out thoroughly.  You should use any product yourself and verify as much as you can whether the product does what it says it will.  It might be tempting to just pass something from a colleague along, but you want to be sure that it will provide value to your reader.  Plus, by recommending it you are putting your reputation on the line!  Also, keep in mind that the further from your niche the product or service is, the more likely it is to be classified as spam by your readers.

So take some time this week to think about staying relevant to your audience, your subscribers will certainly thank you!  Stop by my Facebook page and let me know what worked.