You know you should be blogging and yet it just isn’t happening. Maybe you don’t know what to write about or maybe you simply don’t like to write. You’re not alone. In fact, if you ask most any online business owner what their most dreaded task is, having to create blog content will likely rank right up there with bookkeeping and cold calling. With few exceptions, most people simply do not like to write, so they find any excuse not to do it.
The good news is, if you hate to write or feel you’re just not good at it, there are plenty of other ways to create shareable content on a regular basis without ever putting your fingers to a keyboard (much).
Create Blog Content by Crowdsourcing
What does crowdsourcing have to do with blogging? Crowdsourcing simply means to get others involved in your project. Other bloggers, marketers, coaches and service providers are looking for ways to grow their audiences, and many of them would jump at the chance to appear as a guest on your blog. It’s a win/win for both of you.
One way to do this is to send a list of questions to your interviewee, and post their responses. The interview format is perfect for introducing your audience to someone they might want to get to know better.
Create Blog Content with Audio and Video
Podcasting and video blogs are more popular than ever, and they’re perfect for those who don’t care for writing. With either type of content, all that’s required of you is sharing your thoughts. You don’t have to do anything as involved or complex as interviews, and you certainly don’t have to hire a studio for a day to record a series of “professional” videos.
You can create podcasts and video blogs with nothing more than your laptop with its built-in camera or your cell phone. Just fire-up your computer and share your thoughts. Don’t worry about perfection, your visitors will love a chance to see the real you!
Curated Blog Content
If you’re like most people, you very likely share a variety of content on your social media accounts. You point out articles you’ve read, videos you’ve enjoyed, or Infographics that explain a complex idea in a simple way. It’s part of what makes social media fun and informational.
But what if you took your sharing one step further, and posted your thoughts on your blog first, before linking on social media?
The result of this curation technique, where you add your opinion with a link to the original article or video, is that you drive traffic to your site rather than someone else’s. Not only that, but it gives you more opportunity to start a conversation with your readers about the content you’re sharing.
Great content is important and if no one ever comes to your site to read it, it’s pretty much useless. You can’t rely on Google when your site is early and waiting for people to stumble upon it will drive you crazy.
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