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By Michele Scism
The Results Lady

Have you ever heard other business owners saying that they are doing everything they can to get new leads but it just isn't enough.

Maybe they are getting tons of leads but they are not able to convert them into paying clients/customers.

There is actually something that each and every business owner can do that will help them with this process.  It is to build your leading authority or expert status.

What is the easiest way to build your leading authority status?

Write a book.  I can't believe it has been 6 months since I wrote my first book – “Makeover Your Business in 6 Weeks or Less – Proven Techniques for the Entrepreneurial Woman”.  I have to admit I was not exactly sure how to write a book.  But every year I kept saying that it was going to be the year I did it – I just never got around to it.

Then I met Donna Kozik.  Donna is the brains behind the “Write a Book in a Weekend” program.  Here is a short video from Donna explaining why you should consider writing a book of your own.

I really love what she has to say about your book being the “universal symbol or authority”.  Think about this.  If you want to learn to cook are you more likely to go take lessons from someone who has written a book about cooking or someone who has not.

Donna really promotes the idea of writing a “short and powerful book” meaning that it is not a novel but it still contains powerful information.

You might be thinking that you don't know what you would write about or when you would write it.  Do yourself a favor and check out Donna's Write a Book in a Weekend program.  I wrote my entire book in 2 days – I couldn't believe how easy it was.  For more information go to: http://bit.ly/DonnaK