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How To Use Twitter to Test Your Headlines

How To Use Twitter to Test Your Headlines

Finding exactly the right words is the key to getting people to open your e-mails, click on your links, and to share them.  One of the best ways to get people to open more of your communications over time is to keep testing and improving your headlines. You know me,...
How to Create Powerful Headlines

How to Create Powerful Headlines

You have mere seconds to capture a prospect’s attention. This is achieved when you learn to create powerful headlines. One of the single most powerful tools you have to accomplish this task is your article title or headline. There are several keys to a compelling, and...