Building an Effective Team: How to Tell If Your Team Members are in the Right Roles
Whether you are a solopreneur with a virtual team, own a brick and mortar business with onsite employees, or somewhere in between, your team can make or break you. The better you are at building an effective team, the stronger your business will be. And team...
How to Use Banners and Signs to Market Your Business
Today I thought we would talk about how to use banners and signs in your marketing. Recently, my daughter had some yard signs made to let people know that she is now offering facials as part of her business, The Eclectic Look, I decided to ask local Sulphur, Louisiana...
What is Viral Marketing?
Viral marketing or viral advertising is a business strategy that uses social media to promote your content, products, and services. It takes its name from the idea of a virus, such as the flu, and how fast content “spreads” online. So what does it really take to go...
Blogging on Purpose
Earlier today I was speaking with a new client and she said that she "blogs on purpose". At first that struck me as a funny way of saying it but then it made me start thinking - How many of us are actually blogging on purpose? What does "Blogging on Purpose" mean to...
Is Guest Blogging Really Over?
UPDATE 2019: When I originally wrote this post in 2014 there were big conversations going on about how guest blogging was no longer going to work as an SEO tool. Boy were they wrong. I decided to update this post so you could see what guest blogging is doing for...
Billboard Advertising: What Makes it Effective
A couple of days ago I drove past a billboard and thought “Now that is effective billboard advertising”. So what exactly makes billboard advertising effective? I decided to ask local Lake Charles website, social media, and branding expert Daniel Wainwright, the owner...
3 Steps to Creating An Amazing Community
One of the things that people always ask me is “Michele, how do you attract such an amazing community?”. As one of my blog readers (and part of my community), you know that people who aren't humble, hard working and good hearted don't last long in my circles. Not that I repel them – they just know they are in the wrong group. Having the right community around me makes my work a pleasure – because I know that I what a teach changes the lives of some fabulous people.
Summertime Motivation: The Best Tricks
The days are longer in the summertime, yet somehow productivity seems to decrease. You’d think with longer days, you’d get more done, yet it can be challenging to find your summertime motivation. There are so many other things to do (well it’s a good excuse - right)! ...
How I Ask for the Sale
The first three parts of my sales process. Learn how to convert clients to cash.
3 Ways to Increase Your Brand Awareness
How much time and energy do you spend on brand awareness? Maybe a better question is “What is brand awareness?” For many, this is a small part of their overall marketing strategy, yet when done correctly, increasing brand awareness can amplify your other marketing...
