Why it is almost impossible to make money as a coach (unless you do this)
Are you still trading hours for dollars? You and I both know, that at the end of the day, there is a limited amount of time that you can offer. You only have so many "billable" hours in a day so you have to figure out how to make the most of your time, while still...
How to Ask for Testimonials that create trust
Have you ever looked at the testimonials on a sales page and thought, “This person would be a great friend, but I have no idea whether or not this product will work for me? Or, have you asked for testimonials, only to get back, “Michele is one of the sweetest people I...
10 Ways to WOW Your Customer for Less Than $10
Let’s face it, no matter your industry... there are many other people who do exactly what you do. The key question is, how do you differentiate yourself from the crowd? Of course, you want to provide top-notch service and value. But, lots of people do that. How...
5 Ways To Keep Your Customers Coming Back
So, when is the best time to put someone in a nurture sequence. When I ask my clients that question - they usually reply that they put clients in a nurture sequence when they sign up for their freebie or possibly when they are in a sales sequence and decide not to...
3 Ways to Grow Your Email List
Your e-mail list is your biggest business asset. It so important that often list size is the first thing people ask when deciding who to partner and joint venture with. In fact, if disaster hit my business tomorrow and I had to start over from scratch, I could get...
The Secret Way to Increase Conversions On Your Website
Visitors to your website are the life-blood of your business. Your website can be used to promote you as an expert in your field, it can be used to generate leads for your list, it can be used to disseminate information out as a sales tool. Whichever reason you choose...
Attracting Clients To Your Site
The very first step in marketing your business is also where a lot of people get stuck... attracting traffic to your site. It also can be the step that frustrates people the most. We talked a little bit about it here but lets continue the discussion today because...
The 3 Secrets to Attracting Traffic To Your Website
On your mark, get set, go.... you’ve built your website, you have a few interesting posts, you’ve quit your job (hopefully not!) and now you can sit back, relax and watch the money roll in! Oh, that’s not quite how it works? Yeah... build it and they will come...
Beyond the Funnel: The Ideal Coaching Customer Lifecycle Part 2
Yesterday, we talked about Step 1: Attracting Traffic and Step 2: Capturing Leads in the Coaching Customer Lifecycle Part 1. Today, we're going to discuss the rest! By capturing the lead, you've allowed yourself to make it past the first hurdle. They now know who...
Beyond the Funnel: The Ideal Coaching Customer Lifecycle Part 1
If you’ve been a coach for a while, you’ve probably heard of the “funnel.” The funnel is how your customer progresses from a free product all the way through to your top coaching package. Many customers start at the top of the funnel with the freebie - but only a few...
