Four Reasons People Fear Niches and How to Get Over It
If the word “niche” is a dirty word for you or you’re just sick of hearing about it, I totally understand. That might sound strange coming from someone who helps solo professionals master their niche strategy, but there you go. If that describes you, then I’m going to challenge you to dig a little deeper with me.
What I’ve found is that there are 4 main reasons people fear choosing a niche.
Are you paying attention to your audience?
Did you know that your social media accounts are a gold mine of information about your prospects. Often small business owners get wrapped up in sending out information via social media — that they don't bother to track the information that their clients are giving them every day via interaction. Keeping track of the results of your posts will help you to build relationships more quickly because you'll be giving more of what they've been reacting to.
Facebook Basics: Using Facebook for Networking
One of my favorite networking tools is Facebook. Here are some tips on using Facebook to attract new clients, get more publicity and build your expertise and community online.
Why Should You Care About SOPA/PIPA?
If you've been browsing the web today – you've probably noticed that several sites are blacked out today in protest of a bill currently in the Senate called SOPA/PIPA. I don't generally write about politics on this blog — but SOPA/PIPA is very scary. The bill is designed to help the entertainment industry enforce copyright rules. As written, it has the power to cripple the Internet and destroy social media. In essence, SOPA/PIPA requires domain hosts to shut down websites that contain any copyrighted material and payment processors to withhold payment. This can be done at the word of the copyright holder with no further proof necessary.
The Not So Secret Ingredient to My Social Media Success
Last weekend, somebody asked me if I were to pick the one “secret sauce” ingredient to a successful social media presence – what would it be? The answer to that is very easy…
The “secret sauce” is consistency with a capital c!
It's Official – We Can Call It the Triumphant Two's!!
It's official! Today is the second anniversary of Decisive Minds. As I look back at the last 12 months it has truly been an amazing year. As any business owner knows we sometimes describe our businesses as our baby - well I am so pleased to be able to report that...
What Do You Say When Your Prospect Says “No”?
What’s your greatest fear when facing a sales call? If you’re like most business owners, it’s that the prospect will say “no”…and you’ll either be forced into the uncomfortable position of trying to “push” them into the sale or will have to walk away without the sale (again!), all the while drowning in defeat and wondering how you’ll ever get the clients you need in your business.
Scribd – Another avenue for getting your content out.
Scribd is a social media channel which allows you to share your published documents, .pdfs, Powerpoints, etc. You can upload materials for people to access for free — or you can sell on the site. Scribd started out being for academics, but now it is used by small businesses, individuals, large companies. non profits, etc. It is like giant virtual library. And, it is easy to add your material to it.
Here are some reasons to consider submitting your documents to Scribd:
Linked In Basics: How to Create An Awesome Linked In Profile
This post is a continuation of my January Social Media Basics series. If I were to pick the “best kept secret” in social media – I would have to say Linked In. Although more people are learning about Linked In — there are still many who aren't using it to it's full potential. The key to getting the most out of Linked In is to spend some time completing your profile.
Facebook Basics: 5 “Rookie” Facebook Mistakes
Are you making rookie mistakes that make you look unprofessional on Facebook? Read this blog post and see if you are making 5 mistakes I see every day.
