Use market segmentation to serve your customers better
So, what is market segmentation? Market segmentation is the “business school” word for customizing your marketing messages (e-mails, social media, even web pages) to different part (or segments) of your audience. One size does not fit all especially when it comes to communicating with your tribe.
Sales Secrets Revealed
Are you afraid to sell in your business? Do you need help overcoming your fear of sales? In this post, I show how I overcame my fear of selling to build a six figure business.
5 and a half habits of successful guest bloggers
One of the easiest ways to get additional traffic to your site is to provide guest posts to other people's blogs. I've found that guest blogging is a great way to engage other people's audiences and get new people on my e-mail list. Here are 5 and a half tips to get started with guest blogging:
What Writers Can Learn from Effective Speakers
Those who aspire to be great writers should take lessons from compelling public speakers.
If you’re writing, you’re selling. Whether it’s personal outreach, promotional copy for a client product or service, encouraging others to support a charity cause or creative prose you put out there for others to enjoy, what you say and the way you say it will cause people to read or leave. Learning to make your message tight takes time. So does the editing process to make it so.
The Nine Letter Secret To Business Success
The reason I think so many businesses fail (only 29% of businesses are still open after 10 years according to the SBA) is because they do not understand marketing. They aren’t doing what it requires to let the world know what they do, who they are and/or where they are.
Marketing requires a strategy. It requires being seen in multiple locations. That means both online and offline places. Yes, sometimes it requires money. But there are lots of things you can do now to market that are lost cost.
It's YOUR Turn…..
If I were to pick what I think made the difference for Belanie – it was having a clear understanding or where she was going and (and this is a big one) it was the added accountability of having someone to answer to. We all need that, don’t we? Someone we know is holding us accountable for what we need to get done to have the success we desire.
5 Ways to Find Speaking Opportunities
For a lot of people, getting the speaking gig seems a lot more difficult than getting on stage and giving that first presentation. In the beginning, you do need time (to make a lot of contacts) and a thick skin (to deal with rejection) to land that very first “gig”. In this post, I'm going to give some tips on ways to book your first presentation.
Understanding Your Numbers Helps You Sleep At Night
Did you know that I have a degree in Accounting? Numbers come naturally for me but I know that is not necessarily the case for everyone. I have found that there are certain numbers that are very important in business and I just wanted to talk about a few.
Who to Connect With Online
[iStock_connections_xSmall_2] When I first started to market my business, www.DecisiveMinds.com, on social media in March of 2010 it became quickly obvious that my social media audience was not just my potential clients.
There are actually 3 groups of people that I am trying to connect with online. I will share my 3 groups with you and then I would love to know how you would expand on this.
How to Find More Clients Using LinkedIn
Linked in has been my go to strategy for getting clients for a long time. The people who are on Linked in are looking to network and get answers from fellow professionals. Here's a video I did on how to find more clients on Linked In. Hope you enjoy it!
