E-mail marketing (like all marketing, really) is about building relationships and engagement with your audience. The people who have subscribed to your list are very valuable. These are the people who have “invested” (even if just by giving their e-mail address) into you and your business. If you treat them well… your list members will become your valued customers for a long time.
Using keywords in your blog posts is one way to make sure that your audience sees your posts. I know there is a lot of confusion about keywords (and many people who will charge you a lot of money to find them for you).
Quite simply, keywords are just the words that people type into Google or their search engine of choice to find you. One of the best ways to find keywords (besides using the google keyword tool) is to join forums and facebook groups with your ideal clients — take note of the words they use to describe their problems. Those are likely to be excellent keywords for you.
Today, I thought I would quickly cover the six steps to a blog that people want to share with others. Just blogging every day is not enough. Creating quality content will entice people to share your posts and bring more traffic (and potential customers) to your site.
What is stopping you from blogging? Are you worried about not having enough information to write about? The one thing I can tell you is that you have within your immediate grasp enough information in your brain to write your first several blog posts. You can worry about the rest later.