Aug 15, 2023 | Build Your Business
Upselling and Cross selling are both sales strategies used by businesses to increase revenue and customer value, but they involve different approaches and objectives. Let's take a look at what they actually are and the difference between upselling and cross-selling:...
Jun 4, 2022 | Build Your Business
Is the Profit and Loss Statement a necessary business tool? Yes! But just because it is required does not mean it is useful. What makes it necessary? Bankers request it when you are applying for a loan. Your tax professional uses it when filing your tax returns....
Sep 5, 2021 | Build Your Business
Price objections are the most common objection that salespeople will face when they are trying to sell their products. However, price objections are not always about money. A lot of people think that the only way to overcome a price objection is by cutting prices or...
Aug 31, 2021 | Financial Independence
Becoming a small business owner is a major life decision, and it is not for everyone. However, the appeal of financial independence and flexibility is undeniable for those of us who have the entrepreneurial bug. And just because you start a business does not guarantee...
Aug 21, 2021 | Build Your Business
Ronald Regan said, “Surround yourself with the best people you can find, delegate authority, and don't interfere as long as the policy you've decided upon is being carried out.” Easier said than done, right? As a business consultant, I have worked with...
Aug 15, 2021 | Build Your Business
In the E-Myth Revisited, Michael Gerber said, “If your business depends on you, you don’t own a business—you have a job. And it’s the worst job in the world because you’re working for a lunatic!” LOL, There are many reasons why you should work on your...
Jul 8, 2021 | Small Business Marketing
In his book Endless Referrals, Bob Burg said, “All things being equal, people do business with and refer business to people they know, like, and trust.” That is why you need to make your business easy for those who already know, like, and trust you to...
Apr 22, 2021 | Build Your Business
Does it feel like your business is consuming your life again? What is your workload like? Is it even possible to get your life back and still have a profitable business? If the pandemic has forced you back into the weeds of your business, you're not alone. Many owners...
Mar 16, 2021 | Build Your Business
The biggest issue for service business owners is that they are still trading time for money. They are often directly tied to the delivery of their services. What if you could actually productive your service? This infographic walks you through the 8 steps Step 1...
Feb 27, 2021 | Build Your Business
According to the Exit Planning Institute, 76% of all business owners plan to exit their business in the next 10 years. The biggest shocker for most of them is that their business is not worth what they thought it was. When we decided to sell our company in 2005, I...
Sep 9, 2020 | Small Business Marketing
How do you get someone's attention? An irresistible promise. Let me show you what I mean. Imagine, you are in the middle of the desert, your throat is parched. Road-weary, you've been traveling for days. You know that if you do not drink soon you will die. How much...
Sep 9, 2020 | Small Business Marketing
Are you tired of being the best-kept secret in your niche? If so, you are in the right place. Let's talk about quick and easy ways to increase your business online visibility, and attract more of your ideal clients. A successful visibility strategy includes both...
