When you think about content marketing, what is the first thing you think of? Blogging? Writing articles? What about visual content? I read a great article on HubSpot that expanded on the conversation about what content marketing really is. It had great statistics, and you know I love statistics! Here are a few that I thought were interesting: (this original post was in 2017 so I have updated for 2020)
“Cisco projects that global internet traffic from videos will make up 80% of all traffic by 2021.”
“70% of YouTube viewers watch videos for “help with a problem” they're having in their hobby, studies, or job.”
“Tweets with images receive 150% more retweets than tweets without images.”
“Using the word “video” in an email subject line boosts open rates by 19% and click-through rates by 65%.”
In today’s video, we will cover different formats and how to use them.
Video Highlights:
01:00 What is content marketing?
01:48 Different types
02:22 How do you use blogs for marketing
03:47 How to use what you already have
Check out the Rules of Effective Content Marketing with free downloads for social media.
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