What do you think of the new google privacy policies? oogle is streamlining their 70 different privacy policies (one for gmail, one for google docs, one for You Tube) and morphing them into one policy for all of Google. They are also making your information available across platforms so that you can access “all things Google” with just one login. On top of that, they made it easier to get your data from Google and transfer it to another service.
I’m going to share my two favorite social media strategies. One strategy is for doubling your website traffic with Linked In — the other is my 3 step Facebook fan page strategy. Individually, both of these strategies are helpful — together – they form the a solid foundation for an effective social media strategy that positions you as an expert in your niche.
Are you using social media effectively in your business? According to recent surveys, the majority of small businesses have a social media presence of some sort (a Facebook page or a Linked In profile) but a very small minority are actually posting anything to social media on a consistent basis.
Did you know that I have my own internet .tv station. OK… actually it’s a video blog called decisiveminds.tv. If you haven’t been over there to check it out, you should. I have lots of great content and training videos waiting for you (including the one below about making it as easy as possible to share blog posts and other information.
Are you still staying away from Linked In? Many people I talk to shy away from Linked In’s “buttoned -up” very professional image.
Not using it is turning your back on access to millions of people. Where else can you get that kind of advertising for your business?
Getting more likes, follows, stumbles or subscribes at the end of the day means you’ll get more traffic to your website and more money in your bank account. It also means you’ll have more long-term reach to launch viral campaigns from and promote new products.
Do you want more followers on Twitter? Right now, there is a bit of a controversy whether more followers = better on Twitter. When you get a lot of followers it is probably true that a few hundred followers might be just as effective for you as a few thousand. But, many of the people who read this blog are just starting to use Twitter and need to build a critical mass to start with. Just make sure that you keep your following small enough so that you can pay attention and interact with them rather than just having them scroll through your Twitter feed.
Knowing how to use keywords is essential to creating an effective website. The internet is a giant database — all of the information is sorted and organized by topic and the keywords that best describe the information. By paying attention to keywords and search phrases, you can position your site to be found more easily on the web.
Here are six good reasons why keywords matter:
Website traffic is the lifeblood of any business that operates online. More traffic means more potential customers — and (of course!) more customers results in more money in your pocket. One of the complaints I hear fairly often – is that sometimes the expense of advertising and driving traffic to your site isn’t worth the few extra customers you get in return.
I often teach people who to create social media profiles on a specific networks — but did you know that a lot of the “rules” apply to all of the networks. As a matter of fact, you can really boost your visibility and personal brand by being consistent and following these 10 rules.
Over the past week, I’ve posted a lot about consistency and creating an effective social media strategy. It is at this point that people seem to start getting overwhelmed and believe that social media is out of their reach. It really isn’t It is about knowing how to network effectively and building relationships and top of mind awareness with your customers — not the number of minutes a day that you are on social networks nor the number of social networks you belong to.
One of my favorite networking tools is Facebook. Here are some tips on using Facebook to attract new clients, get more publicity and build your expertise and community online.
If you’ve been browsing the web today – you’ve probably noticed that several sites are blacked out today in protest of a bill currently in the Senate called SOPA/PIPA. I don’t generally write about politics on this blog — but SOPA/PIPA is very scary. The bill is designed to help the entertainment industry enforce copyright rules. As written, it has the power to cripple the Internet and destroy social media. In essence, SOPA/PIPA requires domain hosts to shut down websites that contain any copyrighted material and payment processors to withhold payment. This can be done at the word of the copyright holder with no further proof necessary.
It’s official! Today is the second anniversary of Decisive Minds. As I look back at the last 12 months it has truly been an amazing year. As any business owner knows we sometimes describe our businesses as our baby – well I am so pleased to be able to report that my baby did not…
Scribd is a social media channel which allows you to share your published documents, .pdfs, Powerpoints, etc. You can upload materials for people to access for free — or you can sell on the site. Scribd started out being for academics, but now it is used by small businesses, individuals, large companies. non profits, etc. It is like giant virtual library. And, it is easy to add your material to it.
Here are some reasons to consider submitting your documents to Scribd:
