Don’t Quit!  Make More Money in 2013

Don’t Quit! Make More Money in 2013

The Thanksgiving leftovers are eaten, the stores are playing Christmas carols… My Christmas village is set up on my dining room table. Time to kick back, enjoy the egg nog and start planning for 2014, right?   Nope. There is still a month left in 2013 –...
How To Use Twitter to Test Your Headlines

How To Use Twitter to Test Your Headlines

Finding exactly the right words to use is the key to getting people to open your e-mails, to click on and share your links.  One of the best ways to get people to open more of your communications over time is to keep testing and improving your headlines. You know me,...
Video: How to Share Your Blog Post on Facebook

Video: How to Share Your Blog Post on Facebook

Are you having a hard time driving traffic to your blog?  Here are a couple of easy tips on how to share your blog post on Facebook.  Remember it is your responsibility to get the word out about your business, website or blog – not their job to come find it. ...
3 Steps to Making the Most of Your Facebook Timeline

3 Steps to Making the Most of Your Facebook Timeline

If you’re like many business owners, you know you need to embrace social media but you may not be sure entirely how to make it worth your time.  Facebook is no exception!  Just because you have a Facebook page for your business or service doesn’t mean you’re engaging...

3 Social Media Mistakes You Don’t Have to Make

Let’s talk social media mistakes!  Most online entrepreneurs know that social media is an important avenue for business growth.  But not everyone knows how to use it the right way.  The end result is that many end up hurting their brand reputation and bottom...

Getting Started with Facebook Ads and Sponsored Stories

Facebook advertising is a very powerful (and still fairly inexpensive) way to reach your audience precisely. Facebook been instrumental in the growth of decisive minds – so I thought I would share some quick tips on creating a Facebook ad or Sponsored story.

Are you ready for the new Facebook timeline?

Are you ready for the new Facebook timeline?

I just love it when I look into the social media crystal ball to predict the future and I’m right. For the past six months I’ve been saying that images are going to be *much* more important in Facebook – and the new timeline layout shows that I’m right.

To really understand the new timeline and what it means, it is really helpful to look at Facebook’s own goals.

They want to sell advertising. It’s as simple as that. And to do so, they need to pack in as many ads as possible.

Don’t know what to say on social media to get new clients?

Don’t know what to say on social media to get new clients?

Do you feel a little tongue tied when it comes to social media? I think we all are from time to time. You know that posting frequently is one of the best ways to build your community and credibility. And, you also want to create content that engages your audience so that they’ll keep coming back for more. Honestly, it took me a while to get the balance exactly right for my audience — and I’m still tweaking what works. I’ve found that the posts that get the most engagement are interesting, engaging and add value.