What is Relationship Marketing?

What is Relationship Marketing?

What brands do you love that are nailing relationship marketing? Maybe we need to start by looking at “What is relationship marketing”. I’ll tell you what it is not. It is not meeting me on Facebook and immediately asking me to buy something from you!!!!! How do you...
What is Content Marketing?

What is Content Marketing?

When you think about content marketing, what is the first thing you think of? Blogging? Writing articles? What about visual content? I read a great article on HubSpot that expanded on the conversation about what content marketing really is. It had great statistics,...
What is Email Marketing?

What is Email Marketing?

What is email marketing and how does it work? Email marketing does not mean pitch, pitch and then pitch some more. It is the use of emails to build relationships with potential new clients as well as to promote products and services that your potential clients would...
Relationship Marketing Done Right

Relationship Marketing Done Right

If you’ve followed me for awhile, you’ve probably heard me talk about the right way to use social media. It’s not just about getting your name and your business out there, it’s about using social media as a tool to build relationships with...
Digital Product Hacks for Non-Techies

Digital Product Hacks for Non-Techies

I am definitely a non-techie! I know just enough about building websites and other techie things to be dangerous. So when it came to creating digital products, I started looking for hacks to make life easier for the non-techie. Digital Product Hack #1 – Creating...
Email Marketing Campaigns: What to Mail

Email Marketing Campaigns: What to Mail

Enticing your readers to join your list is just a small part of your overall list-building goal. The larger component is keeping them engaged. Create great email marketing campaigns, and they’ll reward you with more sales—not only of your products and services, but...