What is Email Marketing?

What is Email Marketing?

What is email marketing and how does it work? Email marketing does not mean pitch, pitch and then pitch some more. Email marketing is the use of emails to build relationships with potential new clients as well as to promote products and services that your potential...
Relationship Marketing Done Right

Relationship Marketing Done Right

If you’ve followed me for awhile, you’ve probably heard me talk about the right way to use social media. It’s not just about getting your name and your business out there, it’s about using social media as a tool to build relationships with...
Digital Product Hacks for Non-Techies

Digital Product Hacks for Non-Techies

I am definitely a non-techie! I know just enough about building websites and other techie things to be dangerous. So when it came to creating digital products, I started looking for hacks to make life easier for the non-techie. Digital Product Hack #1 – Creating...
Email Marketing Campaigns: What to Mail

Email Marketing Campaigns: What to Mail

Enticing your readers to join your list is just a small part of your overall list-building goal. The larger component is keeping them engaged. Create great email marketing campaigns, and they’ll reward you with more sales—not only of your products and services, but...
Split-Testing Improves Conversion

Split-Testing Improves Conversion

Email marketing truly is a numbers game. The higher your conversion rates, the larger your list will be. The larger your list, the more sales you will make. So how do you improve your conversions? Split testing (also known as A/B testing) is a great way. But there’s...
The 6 Best Ways to Build Your Community

The 6 Best Ways to Build Your Community

The number one thing you can do to succeed in your business is to build your community.  The world is changing so fast and technology gets outdated in an instant.  The thing that will separate the winners and the losers is the ability to build a community that...