In today’s marketplace, any potential client can go online, type two or three keywords into a search engine and immediately review a lifetime supply of vendors anxious to fill their requests. So how do you standout in a crowded marketplace? Stand out by using writing, speaking, video and other ways of getting your message out…
Are you tired of being the best kept secret in your niche? If so, you in the right place. During the month of April, I’ll be doing a short series on quick and easy ways to increase your business visibility, and attract more of your ideal clients. There is a lot that you *can* do…
Lately I have been thinking a lot about video marketing. I think that it is one of the most amazing yet misunderstood tools we as business owners have in our marketing arsenal. I was just surfing through YouTube and found this great video from my friend Lou Bortone (a video marketing genius I might add). …
Very few people really understand exactly what Joint Ventures are and how to successfully use them. Also, it’s very hard to find good, quality information regarding Joint Ventures which makes it even harder for people to get started. So I’m going to give you the scoop for being successful by using joint venture partnerships.
Did you know that I have my own internet .tv station. OK… actually it’s a video blog called decisiveminds.tv. If you haven’t been over there to check it out, you should. I have lots of great content and training videos waiting for you (including the one below about making it as easy as possible to share blog posts and other information.
Knowing how to use keywords is essential to creating an effective website. The internet is a giant database — all of the information is sorted and organized by topic and the keywords that best describe the information. By paying attention to keywords and search phrases, you can position your site to be found more easily on the web.
Here are six good reasons why keywords matter:
If the word “niche” is a dirty word for you or you’re just sick of hearing about it, I totally understand. That might sound strange coming from someone who helps solo professionals master their niche strategy, but there you go. If that describes you, then I’m going to challenge you to dig a little deeper with me.
What I’ve found is that there are 4 main reasons people fear choosing a niche.
If you’ve been browsing the web today – you’ve probably noticed that several sites are blacked out today in protest of a bill currently in the Senate called SOPA/PIPA. I don’t generally write about politics on this blog — but SOPA/PIPA is very scary. The bill is designed to help the entertainment industry enforce copyright rules. As written, it has the power to cripple the Internet and destroy social media. In essence, SOPA/PIPA requires domain hosts to shut down websites that contain any copyrighted material and payment processors to withhold payment. This can be done at the word of the copyright holder with no further proof necessary.
Networking is important in business. Making connections with others in the online world increases your visibility which matters when you want to get noticed.
How much business do you miss out on by not having a website? This infographic provides the answers.
Today, I thought I would answer one of the questions that I get asked the most. “Michele, what do I need to have on my website?”. Creating an effective website is actually very simple. It is a matter of asking yourself how to make your website “face” toward your audience rather than be “all about…
By Michele Scism The Results Lady Recently I taught a class on video marketing strategy. I thought you might be interested in a little of the training. This video is about 12 minutes long but very much worth it if I must say so myself. LOL Now, do you feel like you have a plan…
Today’s guest post is from Kathleen Gage, one of my favorite experts in using teleseminars to grow your business. I will be interviewing Kathleen on my next Decisive Success Strategies call on Tuesday, June 21 at 3pm Pacific, 5pm Central, 6pm Eastern. Register for the free call and learn even more about using teleseminars. When…
By Michele Scism The Results Lady When is the last time you took time for a little keyword analysis? As an online entrepreneur whether you are writing blog posts, creating websites or writing articles a little keyword research could make your life a lot easier. As I started to write this blog post I thought I would title it keyword…
By Michele Scism The Results Lady Ideally, when you perform customer service, it is done on a one-on-one basis with each of your customers. That works quite well in the offline world – but on the Internet, that simply will not do. Your customers are literally all over the world, and there is no way…
