Category Archives: Online Marketing

Creating your own .tv station

Did you know that I have my own internet .tv station. OK… actually it’s a video blog called decisiveminds.tv. If you haven’t been over there to check it out, you should. I have lots of great content and training videos waiting for you (including the one below about making it as easy as possible to share blog posts and other information.

Keywords: Why Do They Matter?

Knowing how to use keywords is essential to creating an effective website. The internet is a giant database — all of the information is sorted and organized by topic and the keywords that best describe the information. By paying attention to keywords and search phrases, you can position your site to be found more easily on the web.

Here are six good reasons why keywords matter:

Four Reasons People Fear Niches and How to Get Over It

If the word “niche” is a dirty word for you or you’re just sick of hearing about it, I totally understand. That might sound strange coming from someone who helps solo professionals master their niche strategy, but there you go. If that describes you, then I’m going to challenge you to dig a little deeper with me.

What I’ve found is that there are 4 main reasons people fear choosing a niche.

Why Should You Care About SOPA/PIPA?

If you’ve been browsing the web today – you’ve probably noticed that several sites are blacked out today in protest of a bill currently in the Senate called SOPA/PIPA. I don’t generally write about politics on this blog — but SOPA/PIPA is very scary. The bill is designed to help the entertainment industry enforce copyright rules. As written, it has the power to cripple the Internet and destroy social media. In essence, SOPA/PIPA requires domain hosts to shut down websites that contain any copyrighted material and payment processors to withhold payment. This can be done at the word of the copyright holder with no further proof necessary.

Growing your business through networking

Networking is important in business. Making connections with others in the online world increases your visibility which matters when you want to get noticed.

What you lose by not having a website [infographic]

How much business do you miss out on by not having a website? This infographic provides the answers.

5 Elements of A Successful Website

Today, I thought I would answer one of the questions that I get asked the most.  “Michele, what do I need to have on my website?”.  Creating an effective website is actually very simple.  It is a matter of asking yourself how to make your website “face” toward your audience rather than be “all about…

Video Marketing Strategy

By Michele Scism The Results Lady Recently I taught a class on video marketing strategy.  I thought you might be interested in a little of the training.  This video is about 12 minutes long but very much worth it if I must say so myself.  LOL Now, do you feel like you have a plan…

Teleseminars for Virtually Any Need and Any Market

Today’s guest post is from Kathleen Gage, one of  my favorite experts in using teleseminars to grow your business.  I will be interviewing Kathleen on my next Decisive Success Strategies call on Tuesday, June 21 at 3pm Pacific, 5pm Central, 6pm Eastern. Register for the free call and learn even more about using teleseminars. When…

Why Keyword Analysis?

By Michele Scism The Results Lady When is the last time you took time for a little keyword analysis?  As an online entrepreneur whether you are writing blog posts, creating websites or writing articles a little keyword research could make your life a lot easier. As I started to write this blog post I thought I would title it keyword…

How to Use an Autoresponder for Customer Service

By Michele Scism The Results Lady Ideally, when you perform customer service, it is done on a one-on-one basis with each of your customers. That works quite well in the offline world – but on the Internet, that simply will not do. Your customers are literally all over the world, and there is no way…

The Internet Marketing Easy Button

By Michele Scism The Results Lady Is There An Easy Button? I feel a bit of a rant coming on… If you’ve been an Internet Marketer longer than two months, you’ve probably realized there is no Easy Button.  If you hadn’t realized that then I am so sorry to be the one to tell you. …

Is Craigslist Part of Your Marketing Strategy?

By Michele Scism The Results Lady When you think marketing strategy do you think Craigslist?  Why not?  It is one of the top ranked sites on the web.  The cost to post is amazing – well only if you think Free advertising is good. To get peoples attention on Craigslist you have to have a…

One Way Link Building

By Michele Scism The Results Lady One of the criteria search engines use to rank websites is incoming links. As you know I am not the most technical in the industry so I can’t really tell you how this works but I can tell you that I understand that it is important and that there…

Are You Easy?

By Michele Scism The Results Lady So how easy are you?  OK, what I really mean is – how easy have you made it for your online visitors and followers to promote you?  Today I recorded this video on the subject of being easy online. It really disappoints me to go to a website, find…

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