Small business use of social media is slated to double in the next year (as it did in the past year). Businesses are saying that next to a bookkeeper, a social media manager is the most valuable hire a business can make. Why? Because people who are fans or followers of a company are many times more likely to buy from that company. So, having a social media manager on staff (or on retainer) to grow your following has a direct ROI in the form of more customers and more sales.


