Tweet You know that old saying “you only get to make a first impression once”? That is still true in the online world. The first impression your website and welcome email make are indelible in the mind of your prospects. How many times have you clicked a link that took you to a horrible website… Continue Reading
Tweet When you understand your business advantage you can easily answer the question that terrifies most entrepreneurs – So what do you do? Do you feel a little twinge in your chest every time someone asks you that? I know I did for a long time. Knowing your business advantage is the essential first step… Continue Reading
Tweet The key to a successful online business is your e-mail list. That’s why I’m covering list-building this month in my weekly messages to my private coaching clients. I’m also a speaker at PJ Van Hulle’s List-a-Palooza. Although List-A-Palooza has been going on for a while now… it is not to late to sign up. … Continue Reading
When you are focused in your business, things automatically become easier, you get stuck less often, you don’t have to push as hard to start making money.
A lot of people think that the “one thing” holding them back from their dream business is not having product or not having a fully developed brand…… Continue Reading
So, what is market segmentation? Market segmentation is the “business school” word for customizing your marketing messages (e-mails, social media, even web pages) to different part (or segments) of your audience. One size does not fit all especially when it comes to communicating with your tribe.… Continue Reading