You have spent all this time creating freebies, building your list, and creating social media contacts but now what? How do you convert leads into paying clients?

In this week’s podcast, Michele Scism shares 3 triggers that she sees missing in most people’s conversion attempts. Yes, we have all heard that to convert leads we have to know their “why” and their pain points. Yes, people make buying decisions to try to avoid pain or gain pleasure, but what other strategies can you employ in your sales conversations, talks, and sales pages to get people to say “Yes”?


What is next for you? Want more suggestions on how to close a sale? Check out this blog post “3 Conversion Tips That Will Double Your Sales in the Next 30 Days